Last updated: April 2026
Summary In short: we collect your name and email address when you contact us through our website. We use it only to respond to your enquiry. We do not sell your data. We do not send unsolicited marketing emails. You can ask us to delete your data at any time by emailing info@smilen.nl.
Smilen.nl is a photobooth rental company based in Rijswijk, the Netherlands, providing photobooth services for corporate events, brand activations, weddings, and private parties.
Business name: Smilen.nl KvK number: 72631228 Address: Rijswijk, Zuid-Holland, the Netherlands Email: info@smilen.nl Phone: +31 6 8776 0017
We collect personal data in two ways:
Via our website contact form When you submit an enquiry through our contact form, we collect your name, email address, and the contents of your message. We use this information solely to respond to your enquiry and, where relevant, to send you a proposal for our services. The legal basis for this processing is legitimate interest – specifically, responding to a business enquiry you have initiated.
We use Ninja Forms to power our contact form. Form submissions are stored within WordPress. We process your enquiry manually and may follow up by email to discuss your event requirements.
Via our photobooth software at events At some events, guests may choose to provide their email address to receive their photos digitally. This data is stored within the photobooth application we use to deliver the service. We retain this data for a maximum of three months after the event, after which it is deleted. The legal basis for this processing is legitimate interest – specifically, delivering the photo service the guest has requested.
Contact form enquiries are retained for as long as necessary to handle your enquiry and any follow-up communication. If no booking results from your enquiry, we will delete your data within twelve months. If a booking is made, we retain your data for up to five years for accounting and legal compliance purposes.
Guest email addresses collected via our photobooth software are deleted within three months of the event.
We do not sell your personal data. We do not share your personal data with third parties for marketing purposes.
Your data may be processed by the following third-party services as part of delivering our website and services:
Google Site Kit / Google Analytics – we use Google Site Kit to understand how visitors use our website. This tool collects anonymised data about your visit including pages viewed, time spent on the site, and your approximate location. Google may process this data outside the EU. You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout.
Ninja Forms – your contact form submissions are processed and stored through Ninja Forms within our WordPress installation.
Trustindex – we display Google reviews on our website through Trustindex. Review data is processed by Trustindex in accordance with their own privacy policy.
Our website uses cookies – small text files stored on your device – to help the site function correctly and to understand how visitors use it. The cookies we use include:
Essential cookies – necessary for the website to function. These cannot be disabled.
Analytics cookies – placed by Google Analytics via Google Site Kit to collect anonymised information about how visitors use our site. You can opt out as described in section 4.
Third-party cookies – placed by services such as Trustindex and social media platforms linked from our site.
By continuing to use our website you consent to the use of cookies as described above.
As a resident of the European Union you have the following rights regarding your personal data:
To exercise any of these rights, please contact us at info@smilen.nl. We will respond within one month.
If you have a concern about how we handle your personal data, please contact us first at info@smilen.nl and we will do our best to resolve it. You also have the right to lodge a complaint with the Dutch Data Protection Authority:
Autoriteit Persoonsgegevens autoriteitpersoonsgegevens.nl Telephone: +31 70 888 8500
We do not knowingly collect personal data from anyone under the age of 16. If you believe we have inadvertently collected data from a child under 16, please contact us at info@smilen.nl and we will delete it promptly.
Our website contains links to external websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.
We may update this policy from time to time. The date at the top of this page will always reflect the most recent version. If we make significant changes we will notify you by email where we hold your contact details.
